• Kirsten McLeod Grobler: Source Marketing Solutions

Marketing and Branding: Outsource or hire?

Updated: Oct 6

Are you wondering where your time has gone this week? Did you get all of your work done? Do you find yourself and your team so swamped in your day to day activities that you just can’t find the time to do any marketing for your business, because that seems like a ‘nice to have’ rather than a necessity right now?

If any (or all!) of this sounds familiar, you’re not alone. But deprioritising the things you can’t get to is not going to cut it. It’s time to get yourself some help. And no, I’m not suggesting you frantically start gathering CVs and conducting interviews for yet another staff member who is going to get buried in the daily “To Do List” grind; instead, consider the benefits of outsourcing critical functions within your business to a specialised agency.

Sensible sustainability

Companies often find themselves relying on a steady stream of work from existing clients, but what would happen if one of those customers had to close down or start buying from a competitor? The economy is under pressure, and there are times when loyalty is trumped by price; will the loss of one client send your business reeling? Are you being reactive and focusing on work that comes in the door, without creating a strong brand presence and building a sustainable sales flow?

Marketing is a business function which should be treated as a priority, in order to build your brand and expand your customer base. It’s not just promoting the products or services you currently offer or have on special; it’s the activity which creates awareness of who and what you are, so that your brand becomes recognisable and meaningful. Brand building is a journey - not a destination - which needs to be carried out in a constant and carefully planned way. A strong identity for your brand is what will set you apart from your competitors in the market place, and this cannot be done in an ad hoc fashion, when you 'have time' to do it.

Outsource or overload?

Outsourcing specific non-core functions of your business allows you to tap into the skills and experience of industry professionals. You don’t need to increase your business’ overheads, invest in expensive infrastructure, or worry about training your existing staff to upskill them – your outsourcing partner has the expertise and tools at their disposal to provide you with the services you need, when you need them. As an extension of your workforce, your team becomes more flexible and productive without overloading your employees.

As a core deliverable of outsourced services, you will have the transparency of result reporting, giving you a bird’s eye view of the work being done and the effects thereof, enabling you to adjust activities where necessary or focus more effort and budget on the things that are driving results for your business.

The obvious cost savings and skills benefits are just the start of the best reasons to outsource your marketing. You will also gain a stream of fresh ideas, a foundation of experience and know-how, as well as a team dedicated to achieving results. One marketing person can’t do it all (and they shouldn’t). Outsourcing provides you with access to a variety of skills across a range of activities, from design to strategy, from brand activations to digital marketing and many other areas in between.

Brain drain

Need to eliminate the drain of of staff turnover? You know that disheartening experience of losing a valued staff member when they seek greener pastures, leaving us floundering for a reliable, experienced and skill replacement, and one we can afford? Agencies ARE those reliable, experienced and skilled assets; providing clients with the services they need at a price they’ve budgeted for.

Agencies are able to bridge the manpower gap when you need more hands on deck, or fill holes during periods of staff absence, creating seamless and constant workflow. There is also the upside of not having to pay a staff salary during quiet holiday periods, easing the pressure of expenses when business may be slower.

So now the only question that remains is, why AREN’T you outsourcing your marketing?

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