When growing up, we do our utmost to fit in. To be part of the crowd. We go all out to be the same as everyone else. And then we realise that fitting in is the same as going unnoticed. In business, it’s imperative to get noticed, and to stand out from your competitors. Be exceptional You don’t always have to offer a service or a product that nobody else is offering –a niche market can be a difficult one to earn a living from. If you’ve got what other’s need, it’s all about do