When times get tough and business slows down, or when brands are faced with new competition, we start pulling out the stops with our marketing. Grasping at straws, we reach for lifelines in the hope that one standalone marketing tactic will get customers pouring through the doors. Who are you talking to? The reality is that effective marketing needs to be a planned and consistent strategy, derived from knowledge about who your target market are, and where to reach them. A bri

When growing up, we do our utmost to fit in. To be part of the crowd. We go all out to be the same as everyone else. And then we realise that fitting in is the same as going unnoticed. In business, it’s imperative to get noticed, and to stand out from your competitors. Be exceptional You don’t always have to offer a service or a product that nobody else is offering –a niche market can be a difficult one to earn a living from. If you’ve got what other’s need, it’s all about do

Are you wondering where your time has gone this week? Did you get all of your work done? Do you find yourself and your team so swamped in your day to day activities that you just can’t find the time to do any marketing for your business, because that seems like a ‘nice to have’ rather than a necessity right now? If any (or all!) of this sounds familiar, you’re not alone. But deprioritising the things you can’t get to is not going to cut it. It’s time to get yourself some help